Why your customers care about certainty and why you should too.
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We humans have a proclivity towards certainty. We tend to choose in favour of more probable outcomes rather than non-probable outcomes. This is despite the fact that the non-probable outcome is just as probable. This is a cognitive bias known as ambiguity effect.
Why your customers care about certainty and why you should too.
Why your customers care about certainty and…
Why your customers care about certainty and why you should too.
We humans have a proclivity towards certainty. We tend to choose in favour of more probable outcomes rather than non-probable outcomes. This is despite the fact that the non-probable outcome is just as probable. This is a cognitive bias known as ambiguity effect.