Use this 9-step framework to help you build features for your SaaS
Episode 75
Hey Friends,
Welcome to Episode 75 of the MarketCurve newsletter - today I’ll show you the 9-step framework to help you prioritize what features to build for your SaaS. Let’s dive in.
Brought to you by
Friends,
You don’t want to waste time building features your users don’t want. At the same time, you want to be mindful of using your development resources to utilize in the most efficient way possible.
Here’s a framework you can use to decide what features to build.
Target description: Quantitative description of what target segment/customer/user group this feature designed for.
Target size: Estimated % of your active users that your target segment represents
User problem description: Identify the core user problem that this feature solves
User Problem Frequency: How often does the target user experiences the problem the feature is designed to solve?
User Problem Severity: How important is the problem to target users?
Strategic Importance: How does the deployment of this feature build upon the product’s core value proposition?
Hypothesis: If/Then/Because you observed. Eg: If the user can’t collaborate with other designers, then he has to resort to Slack & emails for collaboration leading to information silos. Because of this, product development is stalled. This is why we’re building a collaboration feature.
Solution: A high level description of the solution or multiple possible solutions
Benefit - The benefit is a core component of a product strategy. Its description should summarize how the initiative will delight customers or outperform the competition, build the feature in a way that is difficult to replicate, and align with the product strategy in a way that enhances margins.
Download this GrowthShot
Hope you enjoyed this short essay
If you’re building & growing your SaaS, there are few more ways I can help you:
Roast your SaaS onboarding - Enter your SaaS URL. And in 48 hours, get a personalized, custom-made video along with recommendations on how to optimize your SaaS onboarding flow in your inbox. (Roast your onboarding for $19)
Get your SaaS Landing Page Operating System - A DIY Notion-based dashboard that gives you a step-by-step framework on attract & close high-intent via your landing page. Designed after working with 100+ SaaS landing pages. (Buy now for $19)
Revamp your SaaS landing page - Create a crystal-clear value proposition & positioning statement for your SaaS and communicate them clearly on your landing page. (Book your onboarding call)