Use these 5 Q&As to put on your SaaS landing page to attract & close high-intent buyers

Episode 52

Hello friends, apologies for missing yesterday’s issue. I turned 29 yesterday :) And as always, welcome to Episode 52 of Good Buy. Today’s theme is:

How to ask your user questions so you can communicate your product’s value prop in your landing page- all in less than 250 words

Let’s dive in.

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Friends,

Persuasive copy is not written - it’s assembled. The 1st step to assemble copy is to capture words & phrases that mirror your user sentiment. Speak the words they speak, and pinpoint their problems.

These 5 questions are a great starting point to ask your users so you can communicate on your landing page your product’s value prop relative to the problem your user is facing.

1. What progress are you trying to make in {{managing your internal communications and collaborating with your team}}

This answer gives you the context behind your users steps and how they seek to optimize a certain use-case.

2. What is your biggest struggle when trying to make progress in {{managing your internal comms and collaborating}}?

This answer will give you data as to whether there is a big enough problem in their use-case.

3. When was the last time you experienced this struggle?

This answer will hit the recency bias in your user’s mind and will make it seem that the problem is much bigger and it needs to be solved asap.

4. What solutions / alternatives have you previously tried?

This answer will show you a birds eye view of alternatives. Empathize with your user and ask him the next question.

5. What limitations did you find in those solutions?

This answer will show you the loopholes in the existing solutions and create problems out of those solutions that you can use to show how your product is superior.

And there you have it - ask these 5 questions to a large enough sample size of your users - extract patterns of problems and then use them on your landing page.

In tomorrow’s essay I’ll share with you the framework on how to use this info to write your landing page copy

Until then all the best,
Shaunak

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Download this essay to read on the go if that’s your ja

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