Sales lesson from Freud, positioning your product, and much more.
Market Curve Episode XXXI
Hey friends,
Welcome to Episode XXXI of Market Curve - a bi-weekly newsletter exploring the intersection of marketing, writing and persuasion. A bit of news on the Market Curve front:
Good news #1: Market Curve now has crossed 150 members!
Good news #2: MarketCurve is now a US-based LLC
This was a big week for MarketCurve!
Now onto today’s issue :)
What Sigmund Freud can teach us about selling stuff
Now persuasion wasn’t really Freud’s strong suit. But the man did know a lot of things about dreams. Among others, he knew dreams held the key to our subconscious. And that s**t is powerful! So much so the man wrote a whole darn book on it!
Dreams are crucial to perception like I wrote earlier. And your product’s perception will influence how well your business performs.
So how do you go about doing that?
You can ask something like this to your prospects “what would your business look like in a year if <you tried out our solution>?
Try and paint a vivid word picture of what the “dream state” would look like for your client.
What would life look like for them after they used your product? What feelings will they have? What words will they use?
Get in their mind and try to decode what their “dream” is.
That will lead you to all kinds of doors.
By Shounak.
8 copywriting tips from a random but interesting photo I came across the internet.
How to position your product in a crowded market
What is positioning? It's a sentence (maybe two) that defines: (a) the problem your product solves (b) why your solution to the product is compelling.
It's a sentence that helps you position your product in the mind of your user.
Because value is subjective, there needs to be a central frame of reference to help users find value in your product. Your positioning statement is that central frame of reference.
A good positioning statement is a living and breathing sentence and finds it place in:
aligning teams
hiring the right people
developing the right features
communicating your value via your marketing and sales campaigns.
I wrote a little something on this week’s blog up over on marketcurve.org
It’s titled: “How to write your positioning statement: A 10-step guide”
Use this guide to write your landing page copy
A wise man once said: “Copy is never written. It’s assembled”.
And what you assemble is data and fodder. You get that fodder by researching and finding the right information.
I’ve spent 8 weeks building this guide out which as my customer Roberto says “is a little more detailed than what I'm used to”.
Now I take that as a compliment especially when you couple that up with words like “It’s a good guide” and “a no-brainer”
So here’s your copy of my “no brainer” guide priced at 9 bucks.
Buy a copy for yourself and let me know how you like it.
P.S. If this newsletter made your month, your week, your day or even your hour, then do me a favor and share it with the world by selecting this big black button hovering below: