Market Curve: Cold Emails, The 1-sentence Persuasion & More.
Episode XXVI
Hey friends,
Welcome to Episode XXVI of Market Curve - a weekly newsletter exploring the intersection of marketing with consumer psychology and behavioral economics.
Through Market Curve, I hope to offer marketers and founders a different perspective on how to better understand their customers - one that is rooted in science.
Today’s issue marks a change in the newsletter format. For the last 10 months, I’ve been writing and publishing my essays on the Substack domain.
While getting started on it was great, and it helped me get my early subscribers, I feel the time has come to move from a “rented house” to “owning a house”.
This owned house is the Market Curve domain. I want to publish all my essays there. By doing this, 4 things will happen:
I will own my content exclusively.
My content machine will work for me while I sleep thanks to SEO.
I will get more traffic and inbound leads.
I can drive more traffic to my own website rather than Substack’s.
So if all my essays are on the Market Curve domain, what will the Substack newsletter contain?
I’m glad you asked.
The newsletter’s theme will stay the same - marketing looked at from a consumer psychology lens.
The content, however, will change to a curated one.
Here’s what it will contain:
one idea from me.
one quote from an expert.
one essay.
one question for you.
one tool for you to use/check out.
This way, you can skim through the newsletter in as little as 2 minutes and take away key pieces of information over your morning cup of coffee.
It will be simple, easy and actionable.
Through the question section, I hope to engage with you and get to know you better.
The “tools” section will contain interesting tools I come across that you can use to market your business/product better.
I must add that this section will contain affiliate links to products I think are awesome and that which I personally vouch for.
It will add a neat little revenue stream to my business without costing you anything extra. It will be a nice way for you to show your support to this newsletter.
That’s it for today’s intro/rambling section.
Welcome to Market Curve 2.0.
I hope you like it.
Today at a Glance:
Idea: How to write a powerful cold email.
Quote: Legendary adman Bill Bernbach on creativity.
Article: The 27 words you can use to sell anything.
Tool: Get video testimonials from your customer in 5 mins.
Question: Your marketing mental model toolkit.
One Idea:
Cold emails are insanely powerful if you use it right.
From getting your first users to landing your next gig, cold emails can unlock all kinds of doors for you.
One Quote:
“The truth isn’t the truth until people believe you. They can’t believe you if they don’t know what you’re saying. They can’t know what you’re saying if they don’t listen to you. They won’t listen to you if you’re not interesting” - Bill Bernbach
What you say matters. But how you say it matters much more.
Be creative, engaging, and non-boring.
One Article:
How to convince your prospect to buy from you. Using 27 words.
I have been reading Blair Warren for the last 3 weeks now. The amount of knowledge the man has on consumer psychology is staggering.
He has spent decades studying consumer psychology and persuasion tactics and decided to distill all his learnings into a single sentence.
Now, how powerful is that?
The article touches upon the “one-sentence persuasion” and breaks it down into its key ideas. The article then shows you how you can use these ideas on your own landing page - with examples.
One tool:
Get video testimonials from your customers in 5 minutes.
Increase your landing page conversions by showing videos of your customer success stories.
Videos convert better than text in terms of social proof. Seeing a living breathing human talk about your product can move the needle much more than a single line of text.
It makes the exchange more authentic.
When you sign up with the link below, you’ll get your first 2 videos for free + get 15% off for your first year.
(Get your video testimonials here now!)
One Question:
What is the one marketing mental model you carry around in your toolkit at all times?
Reply to this email below with your favorite one. I promise to reply thoughtfully to your email.
That does it for Episode XXVI of Market Curve. Join the 117 other marketers and founders who are receiving high-signal, thought-inducing and value-centric content every single week!
If you want to get in touch, you can respond directly to this email or reach out on Twitter.
Always excited to meet like-minded people!
Until next time!
— Shounak.