Landing page lesson from Charlie Munger, Rene Descartes and much more.
Market Curve Episode XXIX
Hey friends,
Welcome to Episode XXIX of Market Curve - a bi-weekly newsletter exploring the intersection of marketing, writing and persuasion.
I think therefore I am.
is what I think a brand would say. If it did, it would be wrong on two counts. The first being, it very blatantly stole a line from good ol' Rene Descartes. The second one, and the more important one, is that brands don't think.
But I wonder if brands could think, what would they say?
A business has it's own consciousness - it's own values, it's own perceptions. And those perceptions are what drive it's actions, interact with other businesses, serve its people and hopefully leave the world a better place than when it started.
Creating and defining those perceptions, I feel is very underrated and underappreciated. Partly because it's very hard to do.
God knows we're not perfect - who are we define perceptions?
But we must.
Every marketing material we out out there, every sale we make is all an extension of that perception.
Perception and execution are two dancers swinging rhythmically and gracefully to the music. Take out one and you stop the music altogether.
The dance floor is where the magic happens.
And remember to bring them both over for your dance.
By Shounak
Use these 5 persuasion tips to draw users like a moth to a flame
Okay, a moth to a flame is probably an exaggeration but you get the idea - you're smart ;)) And you'd probably wondering what new thing I can possibly tell you about getting more customers that you haven't already heard a billion times on the gazillion blogs out there roaming the internet jungle.
Maybe you're right. Maybe not. But I'll tell you one thing. You can spread this thing on your favorite marketing appetizers - emails, blogs, ads, landing pages what have you. This spread is evergreen. It's here to stay long after you and I are both gone - maybe not Market Curve though. I hope it stays alive for much longer than I do.
Okay, I've rambled on now...
Here we go, in numbering style:
#1: Even if Effect:
TLDR: Address objections to your product.
Eg: The website building platform that gets you leads by the minute…even if you don’t know how to code.
#2: Using an Analogy:
TLDR: Let users understand your product by comparing it to something similar.
Eg: Buying bitcoin as easy as ordering a pizza.
#3: Curiosity Gap:
TLDR: Get the reader begging to read more.
Eg: Do you have the balls to earn half a million dollars in a day?
#4: Foot in the door:
TLDR: Start with a small request first then move to the big one.
Eg: Get your first analytics report in 10 seconds for free.
#5: Future pacing:
TLDR: Show prospects their life after using your product.
Eg: Make 4million dollars in 12 months using our email automation tool.
Want to find out what Charlie Munger can teach us about writing landing page copy?
Charlie Munger famously said "show me where I'm going to die so I won't go there". He calls it Inversion and it's quite the rage on Silicon Valley these days.
Now I'm not you but I LOVE Charlie Munger. Not only is he a self made billionaire and a law grad (me too!), he impresses me by his insatiable hunger for knowledge.
I look at people like this and it wants me desire to become a better man.
I'm nowhere near but I give it my best shot.
I took one such attempt at a best shot las week - I took inspiration from Charlie and adopted his Inversion model to landing page copywriting.
After all, I have learnt a thing or two after working like on a hundred landing pages now.
And being the Munger fan boy I am, I distilled out those learnings into a nice little guide - which even got me my first inbound SEO client.
So you know this s**t's good.
Maybe you can be number 2 - but let me tell you I'm damn expensive ( I charge $3500 for a single page)
The good news is if you don't have that kind of cash lying around, you can do the next best thing and go full IKEA DIY on your page.
I'm teaching you how to fish - not give you the fish.
Damn this week's flown by. Writing is fun - it feels like the extension of my soul. I could sit and write all day. The fact that I do it for a living amazes me to this day. But it's hard work this.
I still can't believe I've made 29 of these issues over the last 11 months now. I've experimented so much with it and I feel I'm finally hitting my groove. It feels good! Unfortunately, me patting myself on my back isn't good enough. So you can pat me on the back instead by doing any of these following:
You can tweet me (free)
You can share this newsletter with your friends (free)
You can buy my landing page guide ($9)
You can buy a mini landing page roast ($49)
You can rent my time to live roast your landing page ($99)
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