How to get users for your SaaS via your landing page (even if you don’t have a product)
Episode 62
In today’s Growthshots, we discuss how to build your landing page to generate waitlist of users even before you have a product.
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Friends,
Assuming you have validated your idea and have spoken to users and are fairly confident you’re “building something people want”, the next step is to ship your landing page to build a waitlist of users.
This is the skeleton of the landing page to follow - converts at roughly 7.2%.
Sticky header - Have the “join waitlist” button here so its always at hand for the user
Headline - 1 short sentence between 5-8 words explaining your solution to the problem you’re solving.
Sub-headline - bullet points of benefits user will get from the product. (Add CTA below
Product Shots - Create a Figma prototype or use a tool like Keynote to show your idea in a visual way. Put your face on the camera and tell your users why you built it and what problem it solves
Problem Statement: 1 sentence header about the problem you’re solving and why the status quo sucks. Call out your ICP here in this sentence.
Solution: 1 sentence sub-headline explaining your solution to the problem and what will happen to your users once they use your solution
Benefits: 3 main benefits users will get from your products For each benefit, have a headline followed by 3 bulleted points + CTA. Use this syntax to write your benefits:
Sentence 1: Show WHY the existing status quo is suboptimal. Sentence 2: Show HOW the product enhances your existing sub-optimal state. Sentence 3: Show WHAT benefits the user will get from this new enhanced optimal state.
End with a final CTA - Ask users to join the waitlist.
The goal here is to speak to attract the right personas, speak to their problems and get them to try out your solution.
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Attract & close high-intent buyers from your landing page
99% of startups fail because they fail to find product-market fit. Especially in the early days when you’re spread thin between building out your product & talking to customers. Both of which are non-negotiables.
Your landing page is the first thing that prospects see when they land on your page. Your copy needs to communicate your value prop effectively & target their pain points and how your solution helps them.
Copywriting is more than just words. It’s sales. And you need to invest in a salesman that does the selling for you 24*7 even when you’re asleep.
But who can you trust with this?
Well, the gentleman who left the above review got a before-after version of his landing page shipped to him in 3 days for just $249.
With a 21% increase, he made $10k in sales for his SaaS. Talk about a high ROI.
Some more examples:
You too can get 21% more users from your landing page in a week by booking a call with me - I’d love to learn more about what you’re building :)