Freemium vs Free Trial - what should you choose for your SaaS
Episode 53
Hello friends, welcome to Episode 52 of Good Buy. Today’s theme is:
How to choose between a Freemium v Free Trial for your SaaS- all in less than 250 words
Let’s dive in.
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Friends,
Freemium and free-trial both have constraints - Freemium has a value constraint while free-trial has a time-constraint.
For both freemium & free-trial models, the product onboarding, user experience is different.
Pros & Cons of Freemium:
Pros & Cons of Free Trial:
Choose Freemium for your SaaS when:
1. User adoption is one to many (eg: Slack)
2. Has network effects & community baked in (eg: Notion)
3. You identify which 80% of features are accessible for free (eg: Building blocks on Notion)
4. The probability of a sale increases over time with the growth in free users
Choose Free Tier for your SaaS when:
you want your product, Customer support, UX, onboarding to do the selling for you a time-constraint
You want to leverage urgency & FOMO post the value-add
You want to attract a small segment of people (niche) in a market and cater to them
You want to leverage paid marketing & outbound
Your product is different than the alternatives and the value is tangible
Download this essay to read on the go if that’s your jam
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