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Freemium vs Free Trial - what should you choose for your SaaS

Episode 53

Shaun
Sep 7, 2023
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Freemium vs Free Trial - what should you choose for your SaaS

marketcurve.substack.com
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Hello friends, welcome to Episode 52 of Good Buy. Today’s theme is:

How to choose between a Freemium v Free Trial for your SaaS- all in less than 250 words

Let’s dive in.


Good Buy is brought to you by:


Friends,

Freemium and free-trial both have constraints - Freemium has a value constraint while free-trial has a time-constraint.

For both freemium & free-trial models, the product onboarding, user experience is different.

Pros & Cons of Freemium:

Pros & Cons of Free Trial:

Choose Freemium for your SaaS when:

1. User adoption is one to many (eg: Slack)

2. Has network effects & community baked in (eg: Notion)

3. You identify which 80% of features are accessible for free (eg: Building blocks on Notion)

4. The probability of a sale increases over time with the growth in free users

Choose Free Tier for your SaaS when:

  1. you want your product, Customer support, UX, onboarding to do the selling for you a time-constraint

  2. You want to leverage urgency & FOMO post the value-add

  3. You want to attract a small segment of people (niche) in a market and cater to them

  4. You want to leverage paid marketing & outbound

  5. Your product is different than the alternatives and the value is tangible


Download this essay to read on the go if that’s your jam


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  2. Remix your landing page - Give your SaaS landing page a facelift with SEO-optimized copy, a UX-focused wireframe, a positioning & value proposition canvas to reach PMF that much faster ($1049) or (learn more here)

  3. Get your free landing page video audit - Enter your landing page URL and get a free video audit (link)


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