7 self-serve onboarding mistakes to avoid for your SaaS PLG
Episode 72
Hey Friends,
Welcome to Episode 72 of the MarketCurve newsletter - today I’ll show you how to avoid the 7 mistakes when onboarding users for your SaaS. Let’s dive in.
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7 self-serve onboarding mistakes to avoid for your SaaS PLG
Your product is too confusing = You are overwhelming your users with too much information at once. What seems obvious to you might not appear so to your users. Communicate your product’s value using in-app copy and walkthroughs.
Your product is blank = On the flip side, your product induces the empty page syndrome in your users. Be very clear on the one action you want your users to take to reach the promised land fast.
Not showing what’s in it for them = Every step of the user journey (including emails) has to show the user what the next step has in store for them and what they’ll get from taking action. The goal of any step is to get users to the next step.
Having too much of in-product tours = These are great as long as users use these as training wheels to get to the promised land. These aren’t so great when users use these as crutches and can’t seem use the product without them.
Your in-app tours are way too long = Chances are your tours are way too long meaning users just click through in haste and once they do, they’re left clueless what to do. The result? They bounce. This is a no-go.
You’re optimizing for signups = You want to optimize for high-intent starved users not any tom dick and harry who’s not gonna find value in your product. You can add a bit of friction on the sign up flow to attract just the right users for whom yours is a must-have solution. Remember you’re selling painkillers not vitamins.
Don’t bombard your users with messaging = You want to educate your users not overwhelm them. From signup email to login link to the welcome email to the in-app copy to how to emails etc, there’s scope for a lot of user overwhelm. Identify only the most important levers to pull and get rid of the rest.
Hope you enjoyed this short essay
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